Pricing

Three ways to belong to the practice.

Start with the calendar and the circle for free. Move up when you want Tina to write the brief and source the object. Move up again when you want a household on retainer.

Start your trial

7-day trial available. Cancel by reply at any moment.

01

Standard

$0

Included — no card required

The calendar, the circle, and the reminders. Send the survey to anyone you love.

  • Up to twelve named profiles
  • Perpetual calendar + occasion reminders
  • Relationship map across your circle
  • Auto-sent taste survey to anyone you invite
  • Curated category suggestions before each date
02

Customized

Recommended
$24/mo

per month, billed annually

Unlocks the full survey results, the Gift Discovery library, and the one-click Tina request.

  • Everything in Standard
  • Full survey results across your circle
  • Full Gift Discovery library, sorted by occasion
  • One-click Tina request — three options the next morning
  • Per-request charge applies — see below
  • Same-day send across the contiguous US
Start your trial

7-day trial · cancel by reply

03

Premium

By invitation
$120/mo

per month, by retainer

Priority access to Tina and the White Glove studio. For households and small offices that send often.

  • Everything in Customized
  • Priority access to Tina, named advisor
  • White Glove Concierge when activated
  • International sourcing + couriers
  • Quarterly review meetings
Request invitation

We'll write back within two business days.

What's included

Compare the practice, side by side.

Feature
Free to startStandard
RecommendedCustomized
By invitationPremium

Your circle

Named profiles
Up to 12
Up to 48
Unlimited
Perpetual calendar + reminders
Included
Included
Included
Relationship map
Included
Included
Included
Auto-sent taste survey
Included
Included
Included

Discovery

Curated category suggestionsThree pre-staged ideas the week before each occasion.
Included
Included
Included
Full survey resultsStandard members see categories; Customized unlocks the full taste profile.
Not included
Included
Included
Gift Discovery libraryEditorially curated, sortable by relationship, occasion, season.
Preview
Included
Included

Tina

One-click Tina requestPer-request charge of $45 on Customized.
Not included
With charge
Included
Priority access
Not included
Not included
Included
White Glove ConciergeHand-delivery, international sourcing, dedicated advisor.
Not included
Not included
Included

Practical

Same-day US shipping
Not included
Included
Included
International routing
Not included
Not included
Included

Customized — the one-click request

When you want Tina to handle a single gift —
press once.

Customized members can hand any single occasion to Tina with one button. We take the brief, research, source three options, return them by the next morning, and ship the one you approve — with handwritten card and wrap. The per-request charge below covers the work, not the gift.

$45

per request

Cost of the gift itself is invoiced after you approve. Premium members do not pay per-request fees.

  • Research & brief composed by Tina
  • Three vetted options returned by 9am next morning
  • Handwritten card + curated wrap
  • Same-day routing across the contiguous US

On the trial

7-day trial available on Customized. You'll have the full tier — survey results, the Gift Discovery library, and one complimentary Tina request — for the trial window.

We ask for a card on file so the trial converts quietly. Cancel by reply at any moment in the seven days and we won't charge you. Pricing in placeholders above is indicative; final terms confirmed at checkout.

Trial window, cancellation timing, and exact pricing finalized with the studio team before launch.

Honest answers

What people ask
before they join.

If something isn't answered here, write to Tina directly — she replies herself.

  • What does the trial include?
    The trial gives you the Customized plan in full for seven days — full survey results, the Gift Discovery library, and one complimentary Tina request. We ask for a card on file so the trial converts quietly. Cancel by reply at any moment and we won't charge you.
  • How do I cancel or pause?
    By reply. Email Tina or click cancel inside your account. We don't bury the button. Pauses hold your circle and your calendar exactly where you left them — you can come back without re-onboarding.
  • How does billing work?
    Customized is billed monthly or annually (a small discount for the year). Premium is by retainer, billed monthly, with a one-month notice on either side. The per-request Tina charge is invoiced separately, only when you press the button.
  • What's the per-request Tina charge?
    $45 per Tina request on Customized. The charge covers the research, the brief, the three sourced options, the handwritten card, and the wrap. Cost of the gift itself is invoiced after you approve. Premium members do not pay per-request fees.
  • Who handles my data?
    Tina, a small operations team under NDA, and our infrastructure provider — no third-party marketing, no resale, no data brokers. Survey responses from the people you invite are private to you. We can export or delete a profile on request, same week.
  • When does Premium open?
    Premium is launching by invitation through 2026. If you'd like to be considered, request an invitation from this page and we'll write back with timing. Existing Customized members are first in the queue.
  • Can I upgrade or downgrade?
    Yes — switch tiers from inside your account at any moment. Upgrades take effect immediately and are prorated. Downgrades take effect at the end of the current billing period and your circle stays intact.
  • Do you ship internationally?
    Customized covers the contiguous United States with same-day routing. International couriers — UK, EU, Japan, Australia — are included with Premium. One-off international sends can be arranged on Customized for an additional courier fee.

No wrong door

Start with the tier that feels right today.
Upgrade anytime.